TransPromo is a method of advertising and promoting products and services on daily used transactional communication mediums such as: statements, bills, notices, invoices, notifications, advices, etc.
Consumers today are bombarded with thousands of promotional messages on a daily basis, from print to television and radio ads to outdoor advertising and Web ads. Marketers face the challenge of getting their messages out in a way that breaks through this clutter and encourages recipients to engage in desired behaviours, which can range from simply recognizing a brand to changing investment strategies or making a purchase decision on the latest product or service the marketer represents. Increasingly, companies are using their regular monthly communications medium i.e. the statements, bills, etc as well as other transactional documents in new and different ways to ensure that their messages are noticed.
TransPromo provides an opportunity to blend marketing messages with must-read transaction bills, statements, invoices, confirmations, policies, and other transactional documents to influence behaviour and ultimately drive business volume.
It helps you achieve the following:
- Boost Revenue Opportunities by offering products & services most relevant to your consumer so that they end up responding and increasing their business with your organization.
- Strengthen Customer Loyalty by making relevant offers and rewarding loyal customers to keep long lasting relationships.
- Convert Cost to Profit by monetizing your information assets such as bills, statements, etc by letting your valuable database be used by other advertisers to market their goods & services to your consumers.
- Possibilities are Limitless!
Notice below why a transactional communication asset is so vital for any organization: